Taking its cues from a love for texture, light, the sea, surf, vintage-folk, their lion muse and the island of kauai, we have had the pleasure of working with lifestyle label Kawaiian Lion from its launch to develop their brand identity, trims and seasonal collection lookbooks.
With the aim of creating a summery, nostalgic and relaxed vibe, 80’s skate graphics were the inspiration behind the logo, which is reflected in the use of the circle, but also where the lettering and the imagery bleed into the circle.
Whilst needing a bold logo the identity also had to be flexible in that we needed to be able to strip it back to a more simplified graphic as it would need to be reproduced in small difficult spaces - such hang tape and other small and inconspicuous tags attached to the products.
The distressed screen-print treatment to the branding gives the overall hand-made, vintage, textured feel that is synonymous with Kawaiian Lion.